Welcome to Digital Competitiveness, your weekly dose of current technology strategies and trends – The best minutes invested for your brand!
In this installment, we will delve into an interesting and innovative concept: the
nearshoring
What is nearshoring?
The word nearshearing is reduced to a strategy used by companies, mainly in Latin America, to transfer part of their production processes to third parties that will facilitate the arrival of products to other closer countries and with very similar schedules. It arises mainly in response to a strategy that already existed called offshoring, which is totally the opposite… a relocation of part of the company that brings with it problems such as culture clashes or the lack of trained personnel to carry out offshoring tasks.
What are the advantages of nearshoring?
Within the wide range of advantages that this strategy has, from the outset we find that companies through third parties send parts of the business to more accessible places for them. Where they will approach the ideal market with their products. Those companies that are dedicated to the development of these strategies have found it easy to obtain trained and experienced talent to enter this world. One of the great advantages that is undoubtedly the main reason why nearshoring arises is the reduction of costs, which in summary are excellent services at lower costs when you do not have the right personnel and tools.
Summary:
Nearshoring is a strategy that is being used to a great extent in Latin America, bringing businesses closer through third parties that facilitate knowledge of the companies’ production processes and products. In addition, these companies are the key to a digital world.
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